Rotary Literacy Initiative’s Mission Statement: Assist parents in underserved communities and economically disadvantaged families by giving them access to free reading and “living skills” educational resources–and training on how to create a learning environment in the home.

About Rotary International

“Rotary is a global network of more than 1.2 million neighbors, friends, leaders, and problem-solvers who see a world where people unite and take action to create lasting change – across the globe, in our communities, and in ourselves.”

“Solving real problems takes real commitment and vision. For more than 110 years, Rotary’s people of action have used their passion, energy, and intelligence to take action on sustainable projects. From literacy and peace to water and health, we are always working to better our world, and we stay committed to the end.”

Our mission

“We provide service to others, promote integrity, and advance world understanding, goodwill, and peace through our fellowship of business, professional, and community leaders.

Vision statement

Together, we see a world where people unite and take action to create lasting change — across the globe, in our communities, and in ourselves.”

About the Rotary Literacy Initiative

The Rotary Literacy Initiative holds the exclusive license to a vast library of educational digital media contained in the Smart Kidz Life Skills Library .

Smart Kidz Media is the creator, developer, and producer of award-winning educational products that have been distributed and sold throughout the world for over forty years. The Rotary Literacy Initiative has partnered with Smart Kidz Media to exclusively distribute these proven literacy products and programs contained in the Smart Kidz Life Skills Library through our worldwide network of Rotary Clubs.

  • The Smart Kidz Life Skills Library has been converted into digital media files (Mp3, Mp4, and game platforms) so the files can be streamed, on-demand, 24/7 to any family’s devices. These literacy resources are featured in the Reading Adventure Island streaming website.

    • The library also contains proprietary, interactive “Life Skills” books that facilitate the learning of life skills. Life Skills books are proprietary and are only available to Rotary Literacy Advocates by ordering from the Smart Kidz Bookstore website.

    • The Reading Adventure Island streaming website is composed of over a thousand educational, inspirational, and entertaining digital media programs—including educational videos, e-books, audiobooks, songs, stories, podcasts, radio programs, interactive educational games, flash cards, and other educational media products. These digital media programs facilitate visual, auditory and experiential learning in a safe, controlled, home environment.

    • The main focus of Rotary Literacy Advocates is providing underserved communities with free access to the Reading Adventure Island streaming website. This website features content that supports all the main subject areas and curricula that are taught in schools today…including programs in the areas of pre-reading, reading readiness, language arts, phonics, math, science, history, fine arts and basic living skills.

    • The Rotary Literacy Initiative’s educational programs and resources are not designed to replace school curricula nor are they meant to disparage under-served community schools. The programs are designed to reinforce and support all the main subject areas and curricula that are taught in schools today…but are now available in the home.

This mission statement focuses on 3 vital goals: (1) provide life skills resources, (2) support parents as first teachers, and (3) give assistance and training to parents on setting up a home learning environment

• Life Skills books and the Reading Adventure Island streaming website are the foundational resources that are vital to achieving Smart Kidz Media’s mission statement.
• The mission statement reflects the goal of the Rotary Literacy Initiative’s to provide educational programs and resources to underserved and economically disadvantaged families–and give them the opportunity to build a home library and create a learning environment in the home.